COMPETITORS

In this growing world, we know that there is lot of competition, everyone wants more and more profit so, maple leaf have also some competitors, which are a hurdle in their business.

Top three competitors of maple leaf food are:

Bimbo Bakeries USA:

Bimbo is shortest version of the Spanish word. This company is serious about making breads, cakes and cookies. It operates through more than the 30 bakeries and 7,000 plus distribution routes. Other goods made by the company are BBU tortillas, bagels, English muffins, pizza crust and many varieties of snacks. Its bakeries sell the lineup under a slew of name brands; among them, Bimbo, Boboli, Mrs. Baird's, Oroweat, Old Country, Weber's, Francisco, Tia Rosa, and Marinela. BBU accounts for about 40% of Group Bimbo's sales.

 

Campbell Soup Company

Another rival of the Maple leaf foods is Campbell Soup Company. This company is famous for the chicken noodle, tomato and creams of mushroom. It’s not stop on this, they are specialized in making and marketing meal kits, pace picante sauce, canned sauce, V8 beverages and Pepperidge farm baked goods. Campbell's Australian division produces snack foods, such as the Aussie favorite Arnott's biscuits. The foods made by Campbell Soup Company are sells in over 60 countries. Another market in which the company is going good is Belgium, France, German, Australia.

PROMOTIONS

Interesting promotion sense use by maple as they with the purchase of official foods of summer we can win what we love money $ 25,000 and other things

 Another interesting maple offer is that, that buys and Send in 3 Maple Leaf® Vienna sausage labels for a chance to win the "King of Generators" prize pack which is really attracting people as the offer is little bit different but boosting the public.

 

The most important promotion tool is social networking in which maple is not behind from anybody they are using

 Facebook https://www.facebook.com/MapleLeafFoods ,http://www.mapleleaffoods.com/en/market/promotions/af

 twitter https://twitter.com/MapleLeafFoods

INTRODUCTION

Maple Leaf Foods Inc.  is a major Canadian food processing company, founded in 1927 as a merger of several major Toronto meat packers. The company was originally known as Canada Packers. It was founded in 1927 as a merger of several major Toronto meat packers, most prominently William Davies Company and was immediately Canada's largest food processor, a title it would hold for the next sixty years. In 1975, it was listed as the 14th largest business in Canada. Its main business was pork, and its massive operations processing hogs for export to the United Kingdom helped Toronto earn its nickname "Hogtown." Moving into western Canada it became Canada's largest beef slaughterer. It also moved into other markets, producing well-known brands such as Squirrel peanut butter and Black Diamond cheese. The company also developed a large bread division, best known for the Dempster's brand, which is Canada's bestselling brand of bread, and includes San Francisco-area Grace Baking products.

During the 1980s, the company began to suffer. It was purchased by the British Hillsdown Holdings who sold or closed most of its slaughterhouses and merged the firm with Maple Leaf Mills, and renaming it Maple Leaf Foods. These efforts, led by David Newton as CEO and Lewis Rose as CFO, were successful and the company returned to profitability.

After being successfully revived, the company was purchased by Wallace McCain, formerly co-CEO of McCain Foods, who had been ousted by his brother and co-owner Harrison McCain, in 1995 along with the Ontario Teachers' Pension Plan. In 2003, the company purchased rival Schneider Foods. The company is also one of Canada's largest agribusinesses, owning poultry and hog farms across the country. The main slaughterhouse is located in Brandon, Manitoba.