The everything which maple sells in the market they have a special recipe for that, which they also shares with the people. They have done lot of creativity yet and are continuously doing it. We know that they are specialized in meat meals. Company is in the market over 100 years they have changed their names but not taste they believe on excellent which is liked by the consumers. Not only meat they also deals with sweet goods which results in their plus point and another plus point is there muffins which are more likely liked by consumers.
In the end maple is going and serving the people great and improving their negative points whenever the question is raised on them. The owner of the company apologizes when anything wrong has been done with them.
Thursday, 28 June 2012
ACHIEVEMENTS
As per the service and the marketing concept provided by them to general public they have numerous number of achievements in 2010, Maple Leaf Food has won the CANADIAN FAMILY FOOD AWARD which is one of the big achievements of them in their whole business life.
Canadian Family Food award is a national program and awards that are given to delicious and favorite food of whole year which is liked by the public.
The food which are liked by the public on that year was:
- Hot Dogs
- Fresh meat for maple leaf prime
- Bacon
Another award received by Maple leaf food is Best New Products. This award is given to them after getting over 36000 votes by their Canadian fans who like their products as that was appealing to the public and who purchases it once they wish to purchase it again
The award winning process doesn't stops here it continues as they won the award
"PRODUCT OF THE YEAR"
this award is received is by online survey conducted by ROGERS connect marketing research and Client services group.http://www.mapleleaf.com/en/corporate/company-info/awards-and-recognition/
MAPLE LEAF FOODS- REBOUNDING FROM TRAGEDY
After the outbreak of the company has doubled its testing
and increased analysis of the results. In
December Maple leaf foods had settled with their victims which do include a $
27 million lawsuit. The Toronto based company indicated the sales of its sliced
meats affected by the listeriosis crisis and have recovered but the profit margins
were decreased as the company used coupons and price discounting to regain
customers.
EMPLOYEE SATISFACTION
- Enhancements to training programs, including the introduction of dedicated “coaches” to assist with on the job training.
- A new incentive plans for those employees those are giving their level best performance in the improvements in safety and product quality.
- Broader use of performance management methods which promote teamwork and focus on quality
- Expansions are done for the employees on orientation program which does include additional classroom training. Source :http://investor.mapleleaf.ca/phoenix.zhtml?c=88490&p=irol-newsArticle&ID=547965&highlight=
FUTURE OPPORTUNITIES
Maple leaf foods will consolidate
their processed poultry operations into its Brantford and Mississauga Ontario
facilities where there is available capacity and opportunities for future
growth.
At Mississauga and Brantford plants
they are doing investment near about $6.5 million which will support the
production transfers. Investment on Mississauga plant will create 75 new hourly
and salaried positions at that facility. Some of the forward-looking statements
may be considered to be financial outlooks for purposes of applicable
securities legislation including, but not limited to, statements concerning
future costs and capital expenditures. These financial outlooks are presented
in order to provide readers with information regarding the expected scope of
the planned changes. These financial outlooks may not be appropriate for other
purposes and readers should not assume they will be achieved.
Michael H. McCain president and CEO of
Maple leaf foods has said that his company increasing their efficiency and
capacity in utilization in their value added poultry business as value added
meat is an important market of US by investing on Mississauga and Brantford
plant.
Source:
Source:
CAREER AT MAPLE LEAF FOOD
Maple leaf food not only care they
care a lot. Maple leaf is a winning culture for passionate people and people
who are willing to work. They always harbor an overall
sense of optimism and confidence in their ability to create a brighter future.
And the thing which is most considerable that they not just think they make
things happens.
They live their values
everyday
- They go way beyond posters on the wall
- They live their company’s Leadership Values.
- They develop leaders and empower them to take charge and lead their careers.
- They are fiercely proud of the products they produce: from quality fresh meats, tasty hotdogs, and mouth-watering , delicious fresh pasta, and healthy bread choices.
- They are excited about our products and are constantly innovating to bring new products to market.
- They have a history of 150 years of making the great products and still they are improving themselves and making history through continued innovation and rapid growth.
FOOD SAFETY TIPS USED BY MAPLE LEAF FOODS
- · Kitchen the home of chef should be cleaned remarkably which will be helpful in reducing the chance of bacteria build up
- For avoiding the cross contamination keep the raw foods separated from cooked and ready to eat foods
- The ingredients which are going to be used in making process should be checked for avoiding food poising
- Always cook the meat food to safe internal temperature
- Keep the food temperature on the exact level
which it needs: For cold food the temperature should
be 4°C or below
For hot food the temperature should be 60°C or above
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